YouTube plan to bring photos, polls, and text to the video service

youtube-is-building-community-www-scinotech-comYouTube Is Building Community-And It’s Not Just About Video
Text, still images, and GIFs are now part of the mix that the service gives creators to keep their fans engaged.

Inside Backstage: YouTube’s plan to bring photos, polls, and text to the video service

Looking beyond video to keep its homegrown stars – and their fans -from departing to competing platforms.

Amid competition from Facebook, Snapchat, and Twitter, YouTube is developing a feature internally called Backstage where users can share photos, polls, links, text posts, and videos with their subscribers. Backstage is expected to launch by the end of the year, possibly this fall, on mobile and desktop, initially with select popular YouTube accounts and with limited features.

Akin to a Facebook Timeline or Twitter profile, Backstage will live alongside the Home and Videos tabs within individual YouTube channels. Posts shared to Backstage will appear in reverse chronological order, and, crucially, will also appear in subscribers’ feeds and notifications, making them highly visible to fans.

While Backstage is expected to introduce entirely new types of content to YouTube, including tweet-like text posts and topical polls, it also presents new opportunities for video sharing. Backstage will eventually enable users to share both traditional YouTube videos and Backstage-only videos, possibly creating an opportunity for more intimate, or even ephemeral, video sharing between YouTubers and their fans.

YouTube hopes to spur new types of conversation with Backstage, and will eventually allow subscribers to reply to posts in myriad ways — with photos, videos, and other types of comments — a feature the company is calling “rich replies” internally…

Being dynamic : Strengthening YouTube’s connection with the Creator Community as the shift is fast happening among platforms.
Wojcicki wants to focus on three things that matter to creators: “we call them the 3 C’s; community, creation and creative ambition— to ensure YouTube remains the best destination for all creators.”



YouTube plan to bring photos, polls, and text to the video s

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